About me



I’m Ju, a multi-skilled creative consultant for lifestyle brands within hospitality, wellness and fashion;
“The maestro of the orchestra”, as a client described me.
My expertise is brand strategy and development, helping to execute, guide and supervise creative projects from the concept idea to its implementation.

In addition, I offer strategic partnerships with the ideal players in the market, an integrated communication plan and public relations.

Since 2004 I have been working with brands and events within various creative industries, in different countries across Europe and South America.

In 2008 I based my self in Portugal, gaining broad experience and deep understanding of the local market and its main players. Currently, I’m a full-time consultant, working with diverse companies and applying all my know-how and experience to help projects within hospitality and lifestyle industries to become a reality.

Project’s consultancy / Work Experience

UMAY Boutique Resort


December 2018 – Ongoing Project

Interior Design concept and project management along with the founder. Marketing and PR strategy

BHV Marais – Paris


November 2018 – March 2019

Consulting for the concept development; curator of lifestyle Portuguese brands that fitted the project; introduction to key people in Portugal that later on partnered with BHV Marais for the Sous le Soleil du Portugal

OCHIE Swimwear


March 2019 – June 2019

Re-branding for the Caribbean swimwear line based in NY. Improvement of the existing website; management of the new brand voice (new copy); design of the new ready to wear collection along with the brand´s director; new content creation.



December 2018 – Ongoing Project

Digital content and communication / PR strategy for the Brazilian brand in the European market



March 2019 – April 2019

Re-thinking the agency ethos with the founders and creative direction / project management of the new website

Melides Art

Melides - Portugal

June 2018 – Ongoing Project

Visual Consultant - Website concept and development management, visual content coordination, uniforms design consultant. www.melidesart.com

Le Consulat Hotel


September 2017 – May 2018

Branding, Marketing, Communication strategy, Content creative, Social Media strategy



November 2017 – March 2018

Fashion identity: creative concept, design and product development.

Coolab Content


October 2017 – Ongoing Project

Content agency that develops the creative direction and project management for editorial and lifestyle photoshoots and fashion films.

Hay Carmo


February 2017 – June 2018

Creative concept, project management, communication strategy, visual merchandising, brands curator of a Shop in Shop concept store

JUU Studio

Founder – Lisbon

January 2016 – October 2016

Brand concept and creation – from identity to design, branding, website, communication material, photoshoot direction, product development and brand launch in the Portuguese market.

Undandy Shoes


January 2016 – October 2017

Creative Direction, Communication Strategy and Content Creator

Memmo Principe Real Hotel


March 2016 – October 2016

Fashion Identity - Creative concept for all the Hotel areas, uniforms design and project management until delivery and post delivery follow up

Frescobol Carioca


July 2015 – October 2015

Communication and Marketing Strategy, Product Development

OLUCHI – African Skin


January 2014 – June 2015

Branding / Identity / Positioning consultancy; First Collection concept, design and product / production development



May 2013 – June 2015

Project Development, Fashion Content Curator and Editorial Content Management



April 2013 – February 2015

Fashion Trend Forecast Consultant, Fashion Curator and Project Management. Accessories and Clothing collection designer for clients as Promod, Pull&Bear



April 2012 – January 2013

Fashion Buyer Consultancy for the multibrand's e-commerce

Correa&Terenas Showroom

November 2011 – April 2012

New International Business Consultant; New Brands Acquisition and Project Development

My Jobs as an Employee

XN Brand Dynamics PR Office


January 2009 – January 2011

Account Manager of the Fashion Department; Communication and PR Strategy for brands such Prada, G-Star and Custo Barcelona

Babulaque Showroom


September 2007 – December 2008

Wholesale Strategy and PR for Luxury International Fashion Brands

NK Store

São Paulo

June 2005 – June 2017

International Strategy and International Wholesale for a Luxury Fashion Brand (Talie NK)

My work was already published at: